In 1997, Karen Major opened Yoga Centre London, bringing together a centre for health and well being. She felt it was time for an update to reflect the quality of her practice with the face of her business. Army launched her site recently and received wonderful feedback from her students and followers. Have a look at the before and after.
I love working with passionate people. Kristi Knight, owner of Lavish Salon and Spa is one of those people. She wanted to reignite her brand, attract new clients and nourish her continued growth. This has made her company one of Dallas’s top salons and featured in Style Magazine.
Stage one of the rebrand is the launch of their new responsive website. This will accompany an eMarketing campaign and redesign of collateral material. Below is a quick snapshot of the current site and the initial design launching in September.
Having a clear vision of what you’re trying to accomplish with your web design will help to get an accurate cost. Here are some pointers and a list of add-ons that will help you to plan for a successful site.
First... web designers and companies come in all shapes sizes, levels of complexity and specialization. You want the best job for the least cost. The best job includes someone you trust and will be there when you need them if anything needs to be upgraded or fixed. You could hire a student that will be cheap but this results in problems. Will they be reachable in a year if your site goes down?
Under $1,000: These websites will typically have one person designing and developing. They come with minimal custom design, and no strategic input.
$1,000-$2,500: You should expect strategic insight, as well as some input on information architecture and social media marketing.
$2,500-$5,000: This is the sweet spot for most small businesses. You’ll get comprehensive and thoughtful input on the design. The design and functionality will support your business goals and critical social media integration. This may include some e-commerce functionality.
$5,000+: Generally, this price range is dictated by larger websites (25+ pages) and/or e-commerce functionality, both of which require a larger time investment from both a design and development perspective.
Domain Name – $10/year
Hosting – $8 a month up to $24 per month for a full functioning e-commerce site
Web planning, design and development time – 60 hours and up
Continued website maintenance – $500 a year and up (depending on number/type of updates required)
Marketing your website online – $750 a month and up
Here is an industry average of add ons. I include responsive design at no extra charge. If a site is built properly from the start there should be no additional time added.
